Recently, real estate listed companies have published 2018 first two months of sales performance. At the same time, many enterprises announced the strategic plan to enter the "long rented apartment".
In March 6th, Fu Sheng group said in its strategic conference that in the future, the group will enter the field of long rented apartments and industrial real estate. Before this, Vanke said that Vanke's business, logistics, holiday and long renting are all ready for the future the pavilia bay.
In addition, the end of January this year, KWG group and China Co truction Bank Corp Shanghai branch signed a cooperation agreement. According to the agreement, the Shanghai branch of CCB will provide a full life cycle product service plan for Jing Tai Fu in terms of housing lease financing, and create a convenient and comprehensive rental experience for the lessee. The two sides will establish a multi-level cooperation mode.
In 2018, he will focus on building a long rented apartment brand project "Xin she". According to the plan, its long rented apartment project plans to reach 30 thousand rooms nationwide in 2020 to cover the goals of 20 major cities. As far as the layout is concerned, the layout of the second line cities such as Beijing, Shanghai, Guangzhou and other second line cities, such as Nanjing and other Nanjing cities have been planned.
China Index Research Institute responsible person pointed out that along with the national construction and implementation of the long-term mechanism of the real estate market, the leasing market development prospect is good. As a new market segment of the industry, the blue ocean has become the new battleground of 100 strong housing enterprises. Vanke, Pauli, bassia garden and other top 100 housing enterprises have laid out a long rented apartment. Among the top 100 housing enterprises, more than 30 apartments have long rented apartments.
The source pointed out that compared to the traditional residential development, long rent cash return rate apartment is slow, low profit margins, in the early stage of scale expansion, housing prices by its significant advantages in product series, through the implementation of the product line to accelerate the turnover rate and reduce the cost of development, but also conducive to the long rent apartment operators to seize the market share; and accurate user division with multiple product lines to help build housing prices more angles of market segments, to enhance the product collaborative development, and the role of premium residential products series.
"Housing enterprises invest heavily in the long rental apartments in the early stage, while the shorter package leases lead to too much annual assembly cost amortization. The first few years of operation are often hard to make profits, and a relatively fixed lease mode is not conducive to the reduction of the vacancy rate". "In the stage of scale expansion, time is the cost, and a flexible lease mode can effectively reduce the vacancy rate," the above people said.
It is worth mentioning that in 2017 a large housing prices in the financial innovation of leasing projects. Walking in front of the industry, Poly Real Estate issued the first single central enterprises rental housing REITs, China Merchants Shekou issued the first single rental housing CMBS, Longhu crown Yu issued the country's first single public rental housing special corporate bonds, Xu Hui led the house the issuance of the first single private apartment REITs. The innovation of financing tools for long rental apartments not only alleviated the financial pressure of Housing enterprises, but also opened up the exit link for the projects. The long rental apartment industry formed a complete business mode closed loop.
